We Could Have Done It In 12 Days
But We Took Over 12 Months

We knew that existing mattress choices in the market were either uncomfortable or expensive or harmful. While we could have re-branded or white-labeled an existing mattress in less than 12 days, we chose to pursue a more ambitious goal.

Our journey in search of a delightfully comfortable, affordable and health-friendly mattress took us over 12 months - in order for us to research the entire supply chain and to re-engineer the mattress inside out starting from the composition of the foam to the fiber used in the fabric.